High Flying Birds

Before we plan your marketing, we need to zoom out and get a clear view of the shape of your business, from goals and revenue streams to seasons, patterns and practical constraints of life and work. This ensures the marketing plan we create actually fits your business, energy and life, rather than being an idealised strategy that’s impossible to sustain.

By the end of this phase we will have:

• Clarified your business model

• Identified key sales drivers

• Mapped natural seasonal patterns

• Defined realistic marketing capacity

Guess what? You get to decide what your brand stands for and how it shows up in the world. This isn’t about redesigning your brand. It’s about clarifying the core ideas, themes and positioning, so that when you show up, your audience understands exactly what you’re about.

By the end of this phase we will have:

• Defined what you want your business to be known for

• Clarified the key messages behind your marketing

• Aligned how you talk about your business so everything feels consistent

Now we decide how the things you sell will feature in your marketing. Some will become campaign moments, while others will show up as themes in your weekly content. This stops everything competing for attention and creates clear moments for different parts of your business to take the spotlight.

By the end of this phase we will have:

• Chosen the products or services that will be the focus of campaigns

• Identified the themes that will show up in your year

Now we map your marketing across the year. Using the campaigns and themes we identified in the Phase 3, we plot the key moments when different parts of your business take the spotlight. Instead of deciding what to post or promote week by week, you’ll have a clear view of what you’re marketing and when.

By the end of this phase we will have:

• Mapped the key campaigns across your year

• Identified the moments that matter for your business

• Decided what you’ll be promoting and when

• Created the structure for your 12-month marketing plan

Now we turn your marketing plan into content you can actually run week to week. Instead of trying to emulate what works for other businesses, this phase is about finding what works for you! No more random reel trends or stressing over what to post today. Instead, we’re getting hyper-focused and confident about the kind of content that supports what you’re selling throughout the year.

By the end of this phase we will have:

• Translated your marketing plan into a clear content structure

• Connected your content to your campaigns and marketing themes

• Created a simple weekly rhythm for showing up

• Built your repeatable content formula

In this final integration session we bring everything together. We take a birds-eye view at how the different pieces fit into the day-to-day reality of your business, so you fly the nest feeling clear, confident and excited to start shouting about your brilliant business.