High Flying Birds
Stop flapping, start soaring with a 1:1 mentoring experience to build your calm, confident 12-month marketing plan.
Enrolment opens again soon
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JOIN THE NEXT FLIGHT
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Enrolment opens again soon 〰️ JOIN THE NEXT FLIGHT 〰️
Picture a year where your marketing feels organised, intentional and under control.
It’s time to build a marketing plan that expands your reach, your sales and your confidence.
High Flying Birds is a private mentoring experience where we create a clear 12-month marketing plan for your business, so showing up for your biz feels calm, intentional and aligned.
Over 12 weeks, we’ll map meaningful marketing moments and creative campaigns, to build a repeatable structure that supports your sales long after the programme ends.
Stop flapping. Start soaring.
The energy shift of a High Flying Bird
You know what to talk about when
Your marketing has a clear rhythm, with campaigns and marketing moments mapped out strategically across the year, so you’re not constantly deciding what to do next.
Your content supports what you sell
Instead of posting randomly and hoping something sticks, everything connects back to the offers you want to grow.
Marketing feels organised and intentional
You’re showing up consistently without endless late nights and last-minute panics.
Your campaigns feel purposeful and energising to run
When you promote something, it feels like a clear moment in your business rather than a last-minute scramble.
You have a structure you can repeat
Your business is more cyclical than you think. We move in sync with beat of your biz to provide you with a repeatable plan you can lean on year after year.
And you become the go-to for what you do
Your marketing clearly communicates the value of your products and services, brings in the right people and making you the go-to for what you sell.
If this sounds familiar, High Flying Birds is for you:
You’ve been doing what you’ve been told marketing should look like. Posting regularly, sharing useful things and letting people know about your products or services. But the results don’t always reflect the effort you’re putting in.
Some weeks you’re promoting something, other weeks you’re simply too overwhelmed.
You know your business has the potential to grow, but your marketing still tends to happen in the moment rather than as part of a bigger plan.
So, let’s change that, together.
Meet Char, your new Head of Marketing
I’ve spent the last 20 years leading marketing teams and creating marketing strategies and campaigns for brands like Dune, Expedia, Waitrose and New Look.
Now, I bring what the big brands do well - strategy and structure - and blend it with the creativity and soul that makes your business so brilliantly unique.
Big brands have teams, business plans and board meetings to keep them on track … you’ve got me.
So, when do I start?
Char ♡
“Finding Char and having her support me and show me the ways of content creation has been THE best thing I’ve done for my business this year.”
What happens in High Flying Birds
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Before we plan your marketing, we need to zoom out and get a clear view of the shape of your business, from goals and revenue streams to seasons, patterns and practical constraints of life and work. This ensures the marketing plan we create actually fits your business, energy and life, rather than being an idealised strategy that’s impossible to sustain.
By the end of this phase we will have:
Clarified your business model
Identified key sales drivers
Mapped natural seasonal patterns
Defined realistic marketing capacity
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Guess what? You get to decide what your brand stands for and how it shows up in the world. This isn’t about redesigning your brand. It’s about clarifying the core ideas, themes and positioning, so that when you show up, your audience understands exactly what you’re about.
By the end of this phase we will have:
Defined what you want your business to be known for
Clarified the key messages behind your marketing
Identified the conversations your marketing should lead
Aligned how you talk about your business so everything feels consistent
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Now we decide how the things you sell will feature in your marketing. Some will become campaign moments, while others will show up as themes in your weekly content. This stops everything competing for attention and creates clear moments for different parts of your business to take the spotlight.
By the end of this phase we will have:
Chosen the products or services that will be the focus of campaigns
Identified the themes that will show up in your year
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Now we map your marketing across the year. Using the campaigns and themes we identified in the Phase 3, we plot the key moments when different parts of your business take the spotlight. Instead of deciding what to post or promote week by week, you’ll have a clear view of what you’re marketing and when.
By the end of this phase we will have:
Identified the moments that matter for your business
Mapped the key campaigns across your year
Decided what you’ll be promoting and when
Created the structure for your 12-month marketing plan
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Now we turn your marketing plan into content you can actually run week to week. Instead of trying to emulate what works for other businesses, this phase is about finding what works for you! No more random reel trends or stressing over what to post today. Instead, we’re getting hyper-focused and confident about the kind of content that supports what you’re selling throughout the year.
By the end of this phase we will have:
Translated your marketing plan into a clear content structure
Connected your content to your campaigns and marketing themes
Created a simple weekly rhythm for showing up
Built a repeatable content formula
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In this final integration session we bring everything together. We take a birds-eye view at how the different pieces fit into the day-to-day reality of your business, so you fly the nest feeling clear, confident and excited to start shouting about your brilliant business.
“Char at Loudmouth Content is nothing short of a genius as far as I am concerned; calm, thorough and very knowledgable about all things social media and marketing.”
This is what changes when you join
Before joining:
You’re constantly busy but not sure what’s actually having impact
You post in bursts then disappear
You’ve got good ideas but no clear path to bring them to life
After joining:
You’ve got a marketing plan that actually fits your business
You know what you’re doing each week and why
You’ve got accountability and support to stay unstuck
You’ll stop guessing what to post and start building real momentum
High Flying Birds is £1,450 for 12-weeks of premium, 1:1 coaching, including a private, 30-min call each week.
“I just knew as soon as I came across Char on Instagram that she was the one to help me! I love her style, vibe and way of training.”
Stop flapping. Start soaring.
Your questions answered
Here’s everything you need to know:
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Abso-fucking-lutely. This is a 100% personalised programme. No group calls. Just you + me for 30 mins every single week to keep your goals and plans alive and kicking. Plus, you’re in charge of when the calls happen. Simply book them in to suit your schedule.
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The High Flying Birds have taken off but you can register your interest in joining the next flight by clicking any of the buttons on this page and joining the waitlist. I’ll let you know as soon as we’re accepting new High Flying Birds.
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Once you join you’ll get access to my calendar. Simply book in your weekly call at a time that suits you. If you can’t make one, simply reschedule.
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Yes. Each week you’ll be given a simple task to complete that will set us up nicely for the following session. I need you to commit to getting this done to ensure best results from the programme.
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We will have a dedicated, private Slack channel meaning you can contact me between sessions. Please note, this is for quick questions around implementation of the homework, rather than for coaching, which we’ll keep to our calls.
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High Flying Birds is for …
You have an established B2C [business to customer] product or service business with a fully-formed product or service that you’re already selling
You predominantly use Instagram and email to promote your business and are looking for a marketing system that works within this structure
You are willing to commit to weekly work to integrate and implement the recommended strategy and advice.
You’re not an Instagram hater! Struggling? Fine. But I need you to come into this with an open mind. The possibilities are endless and the potential is vast. If you’re prepared to make your peace with posting you’re very welcome here.
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High Flying Birds is £1,450 for 12-weeks of premium, 1:1 coaching, including a private, 30-min call each week.
If you’re a current Loudmouth Membership client with an active account, please reach out to me directly as you will receive a reduced members rate.
